Ebook Packaging Essentials: 100 Design Principles for Creating Packages (Design Essentials), by Candace Ellicott, Sarah Roncarelli
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Packaging Essentials: 100 Design Principles for Creating Packages (Design Essentials), by Candace Ellicott, Sarah Roncarelli
Ebook Packaging Essentials: 100 Design Principles for Creating Packages (Design Essentials), by Candace Ellicott, Sarah Roncarelli
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This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.
- Sales Rank: #701980 in Books
- Brand: Brand: Rockport Publishers
- Published on: 2010-06-01
- Original language: English
- Number of items: 1
- Dimensions: 10.25" h x .75" w x 8.75" l, 2.12 pounds
- Binding: Hardcover
- 208 pages
- Used Book in Good Condition
About the Author
Candace Ellicott and Sarah Roncarelli are the creative force behind Fifty Strategy and Creative, based in Ottawa, Ontario. Candace, as creative director, leads design projects and Sarah as lead strategist and writer articulates the concepts. The firm handles all types of design projects including packaging, branding, and web work.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Really great book with fantastic photography
By Marten
Really great book with fantastic photography. Not quite sure I would use it as a textbook, but it is great to review from a design perspective. Beautiful book.
2 of 2 people found the following review helpful.
A must have!
By Maria M.
Definitely exceeded my expectations! This book is an essential for anyone interested in package design. I'll definitely be referring to this for many years to come!
2 of 2 people found the following review helpful.
A well organised and inpiring book
By Kathleen Mason
I love to browse through this book from time to time. I always come away from it with a bit more useful knowledge about packaging.
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