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Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?
Contrary to popular belief, innovation is not some mystical art that’s forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we’ve long been hoping for: the news that innovation is systematic, it’s methodical, and we can all achieve it.
By asking how the world’s top innovators—Steve Jobs, Richard Branson, Jeff Bezos, and many others—came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth:
- Challenging Orthodoxies—What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong?
- Harnessing Trends—Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward?
- Leveraging Resources—How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts?
- Understanding Needs—What are the unmet needs and frustrations that everyone else is simply ignoring?
Other books promise the keys to innovation—this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization.
�“Rowan Gibson has done a superb job of ‘unpacking’ what it takes to innovate.”
—Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University
“Can you develop an innovative mind? Yes, you can. And this book is the manual.”
—John and Doris Naisbitt, authors of China’s Megatrends and The Global Game Change
“An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA.”
—Camille Mirshokrai, Managing Director of Leadership Development, and Partner at Accenture
“Rowan Gibson’s The Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world.”
—Robert B. Tucker, author of Driving Growth Through Innovation
- Sales Rank: #241936 in Books
- Published on: 2015-03-02
- Original language: English
- Number of items: 1
- Dimensions: 9.60" h x .64" w x 7.50" l, .0 pounds
- Binding: Paperback
- 304 pages
From the Back Cover
LEARN THE FORMULA FOR INFUSING CREATIVITY INTO YOUR ORGANIZATION
Ever wondered where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?
Contrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we've long been hoping for: the news that innovation is systematic, it's methodical, and we can all achieve it.
By asking how the world's top innovators—Steve Jobs, Richard Branson, Jeff Bezos, and many others—came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth:
- Challenging Orthodoxies—What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong?
- Harnessing Trends—Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward?
- Leveraging Resources—How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts?
- Understanding Needs—What are the unmet needs and frustrations that everyone else is simply ignoring?
Other books promise the keys to innovation—this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization.
"Rowan Gibson has done a superb job of 'unpacking' what it takes to innovate."
—Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University
"Can you develop an innovative mind? Yes, you can. And this book is the manual."
—John and Doris Naisbitt, authors of China's Megatrends and The Global Game Change
"An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA."
—Camille Mirshokrai, Managing Director of Leadership Development, and Partner at Accenture
"Rowan Gibson's The Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world."
—Robert B. Tucker, author of Driving Growth Through Innovation
About the Author
ROWAN GIBSON is widely recognized around the globe as a thought leader on business innovation. Labeled by the media as "the Innovation Grandmaster," Gibson provides some of the world's most successful organizations with services and tools to help them deepen their innovation capabilities. He is also the cofounder of InnovationExcellence.com, which is now the most popular innovation website on the Internet.
Most helpful customer reviews
10 of 10 people found the following review helpful.
Eye Candy for the Creative Mind
By Bob P. Eckert
“ Incredibly beautiful” is the first thing in my mind and out of the mouths of my staff last Friday afternoon when the book arrived at the office. And not just a pretty cover. One of the most graphically enjoyable business books I’ve read in a while.
Rowan does a really good (and fascinating) job of patterning the renaissance and moving that pattern forward as the Four Lenses framework. The business cases are inspiring and the Four Lenses are nice divergence tools for insight pollination.
My assessment is that Rowan wrote this book for two reasons. One he shares, the other becomes immediately obvious to the reader, but is not shared overtly. Rowan states “My goal in writing this book was to somewhat demystify the front end of innovation” and he does that elegantly by articulating four critical habits of thought, which he calls the “Four Lenses”. First, by “noticing” them in the patterns of the famous renaissance creators, then by validating that pattern with an inspiring series of modern business cases.
He makes a statement that describes a frustration we both hold deeply: “What most large companies are missing is a systematic methodology and an organized process for generating, capturing, sharing and using powerful insights at the very front end of their innovation efforts”
Rowan and I agree. Diverse learning is the key. Developing polymathic abilities is possible. It’s possible to create institutional support for and pressures to become “renaissance people.” Doing so would serve our overall global culture as well as our organizational success. The thinking methods and tools he presents are inspired by the four lenses he has articulated, and these lenses become powerful viewpoints for creating additional insight generation tools that are workable in any organizational setting. The book is incredibly stimulating and energizing. And the unstated reason he wrote the book? He obviously wanted to create something beautiful. Together with his wife Zulma and their creative partners, he’s done exactly that.
7 of 7 people found the following review helpful.
Looking through the Four Lenses of Innovation helps
By paul4innovating
Rowan sets about to unpack the creative process a little more through his Four Lense framework. Ideas are built within our minds. We collect many thoughts that initially may be random, but as these connect they become the kernel of a new idea. Rowan defines an idea as a new pattern of thoughts.
The book is about exploring and explaining the thought processes that lead to new ideas by mapping them through these four lenses back in history, from ancient times, through the Renaissance period, telling some stories of Edison, Einstein and bringing us more up to date with a host of contemporary ones of Steve Jobs, Jeff Bezos and Elon Musk to bring us up too today in this exploration journey of how big ideas are actually built.
He is embarking to take us on a journey, a quest to discover the creative genius that is inside us all.
It is a book I certainly recommend. It took me on my personal journey. It did its job. It challenged my thinking patterns. It broke some, it reinforced others. It helped describe the creative journey we all need to travel, which can be full of surprises and we do need to stay open to rethink everything.
10 of 11 people found the following review helpful.
For a different view on how to achieve Innovation
By Robert Brands
Interesting, not your traditional book on Innovation. Presentation style is not for all but using the Four Lenses will get you to “out of the box” innovation: The key points and takeaways:
-Challenge your believes and underscores the “why why why” on challenging the status quo.
-Understand the present heading in Trends in patterns of change
-Leverage Resources in every which way possible, incl Open Innovation
-Understanding Needs...true customer perspective needs
Overall valuable insight build on the past, challenging the conventional “How to” and although the author might not have put them in a particular order, I would have put the last one first: You always want to start with a Market Need vs just an Idea...
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