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The Persuaders: The Hidden Industry That Wants to Change Your Mind, by James Garvey
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Almost every hour of every day, people will try to change your mind — and they don’t want you to notice, because none of it consists in giving you good reasons. You are nudged, anchored, and incentivized. Products are designed with the help of neuromarketing to appeal to unconscious minds; the taste of food is improved merely by brand association. Covert PR can start wars — the emotional testimony of fifteen year-old Nayirah which helped the case for the first Gulf War was assembled by PR firm Hill and Knowlton. Book covers adorned with favorable quotes are a powerful ‘social proof’, whether the quotes are real or bogus.
These hidden techniques for changing our minds are everywhere, once we know how to spot them. Philosopher James Garvey presents not just a requiem for rationality, but a call to think again about the way we think now.
- Sales Rank: #931755 in Books
- Published on: 2017-03-07
- Original language: English
- Number of items: 1
- Dimensions: 7.70" h x .50" w x 5.00" l, .0 pounds
- Binding: Paperback
- 320 pages
Review
'Fierce and timely.' TheDaily Mail
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'A boisterous dissection of the forces jellifying our minds.'The Sunday Times
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'Garvey doesn't pull any punches ... It's hard to stopreading.' The New Scientist
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'The author worries, rightly, that in losing the ability toargue and question intelligently we become more susceptible to the subtle andunseen skills of powerful persuaders.' FinancialTimes
'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times 'Fierce and timely'. Daily Mail 'Garvey doesn't pull any punches.' New Scientist 'The author worries, rightly, that in losing the ability to argue and question intelligently we become more susceptible to the subtle and unseen skills of powerful persuaders.' Financial Times
About the Author
James Garvey�has a PhD in philosophy from University College London. He works for the Royal Institute of Philosophy and is editor of The Philosophers' Magazine.�
He is the author of The Great Philosophers and The Story of Philosophy (both with JeremyStangroom), The Twenty Greatest Philosophy Books, and The Ethics of Climate Change. He edited The Continuum Companion to the Philosophy of Mind and is co-editor of the Think Now series of books on social and political philosophy. His books have been translated into nine languages. He writes papers for academic journals, as well as opinion pieces and reviews, mainly for the Guardian and the Times Higher Education.�
jamesgarveyactually.wordpress.com/
Most helpful customer reviews
2 of 2 people found the following review helpful.
Three Stars
By Amazon Customer
Competent writer although much of the content is borrowed from other well-known sources.
6 of 7 people found the following review helpful.
Comment by a layperson.
By Amazon Customer
Read this. It's necessary. And is a fine read.
I'm going to buy gift copies for a few who "need" it.
Every kid passing thru college should get a dose of Garvey.
Soulformer. In a kind way.
4 of 4 people found the following review helpful.
This book makes a great service to humanity by explaining how powerful groups take ...
By uxrd
This book makes a great service to humanity by explaining how powerful groups take advantage of the natural irrational weaknesses of human beings. By reading this book you will learn how to be more aware of them. You will also be more prepared to advance the discussion about the ethics of Public Relations.
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